It’s a good question and I hear it all the time: “why should I or my business be on Foursquare?” —Just because it’s there doesn’t mean you need it, and even free services require an investment of time to get them up and running. Plus, if you’ve never used Foursquare, you might be wondering what it is and how it even works; we’ll start with what Foursquare is.
“What is Foursquare?
Foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use Foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next, we’ll give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.”—from foursquare.com/about
In a nutshell, it’s an app (available for iPhones, Android, Windows, and BlackBerry devices) that allows a user to “check in” to a specific location, search for businesses, and explore the area around them. It’s useful and fun for individuals but even more powerful for businesses.
Consumers have embraced social media for years (how many people do you know who don’t have a Facebook account?), but there’s another trend in town: we’re returning to the concept of supporting our communities. People everywhere are seeking ways to support local business, and they’re using social media to do it. Foursquare puts your business right in the middle of these two important trends, at the crux of everywhere and right here.
When looking for a place to grab a quick lunch, Foursquare users turn to the Explore section. Foursquare Explore provides suggestions based on where they—and their friends—have already been, and shows what others have to say about the business. Is the soup surprisingly good? Are the prices unbeatable? Users leave tips for others and save tips they find helpful.
For businesses, this is huge opportunity and it doesn’t cost a thing. With over 10 million active monthly users, Foursquare is the de facto hyper-local social network, ranked behind only Facebook as the leading social networks in the country. Take a look at AdWeek’s report for details on the Foursquare audience and what it means for businesses. Additionally, the data that Foursquare provides your business is valuable. You can use check-ins to measure foot traffic in your store, your area, or even a competitor’s store giving you a window into where your customers are and where they like to go.
A good businessperson knows that customers are the lifeblood of their venture; they’re why you’re in business in the first place! Foursquare provides your business with demographic information on your best customers, giving you rich insights on the people you’re serving. Foursquare tips also provides a channel for your customers to let you know what you’re doing right and what you may need to work on. “The service is a little slow” is an opportunity for both improvement and engagement with your customers. If someone says something that is out of line, Foursquare businesses have ways of managing that.
One last thing about Foursquare is the inherent share-ability. Many users connect their Foursquare account to both Facebook and Twitter to instantly show off their favorite places. This effortless sharing expands your businesses audience to individuals you wouldn’t have been able to reach otherwise, with the added benefit of costing you nothing and carrying the weight of a friend’s recommendation. Social referrals are important, with 90% of people believing recommendations from friends. It’s word of mouth, faster than ever before.
If you’d like to learn a little more about how Foursquare can help your business grow, get in touch with us here at HelloFriend (you can even find us on Foursquare). Our mission is to help local businesses succeed by connecting them with their audiences in deep and meaningful ways. We’re always up for a friendly chat!
HelloFriend Design Co. is a collaborative freelance design studio that consists of Justin Threlkeld a web designer & advertising major at MTSU and Alyssa Threlkeld a self-taught hand lettering artist & designer. We have a passion for small businesses and want to be able to help then succeed in reaching their goals by utilizing great design. We do, however, understand that working with small businesses means working with small budgets, and we’re okay with that. Our ultimate goal is to bring great design to Murfreesboro by doing what we love.
There is a quote by Ralf Speth, CEO of Jaguar, that says “If you think good design is expensive, you should look at the costs of bad design” and that can’t be more true. We understand the importance of good design weather it be a website, flyer, business cards, social media, or even package design, and we know that just these simple things can help your business reach it’s full potential.
We call ourselves HelloFriend for a reason, we do everything we can to treat our clients as friends, by meeting face-to-face and really getting to know their personality to be able to put that into everything we create, be it a website, business card, or logo.
We’d love to sit and talk to you over coffee, get to know you and your business a little bit better, and see where we can maybe help out. Even if you just want to talk about how you can utilize design better in your business, ask us any questions, or just get to know us better, we’re always up for that too.
You can get us by email, phone, even text if that’s your thing. We’d love to hear from you!
Justin: firstname.lastname@example.org / 615.649.1107
Alyssa: email@example.com / 615.649.1212
“It’s crazy how few of us know our neighbors: their names, their phone numbers, what they’re about. The explosion of online “social” networking has only made it easier to avoid face-to-face contact in the real world. What might we be missing? Collaborators, friends, emergency contacts, sugar? What does this mean for society? As Harvey Milk said, “If we wish to rebuild our cities, we must first rebuild our neighborhoods.” So, let’s do something about it. On April 27, we invite you to celebrate Neighborday. Whether it’s as simple as summoning the courage to ask the guy in apartment 3B what is name is…again, or as ambitious as coordinating a full-fledged block party replete with a mariachi band, bouncy castle, and street hockey tournament… Click “DO IT,” and we’ll give you everything you need to make it happen. For more Neighboring inspiration, follow along at good.is/neighboring.” (From good.is)
As for us here at HelloFriend, we’re partnering up with a local tea shop, PositiffiTEA, to put together Neighborday Murfreesboro. It’s going to be a day that focuses on local businesses and the people that run them. We really want to bring the people of our community together and give them the opportunity to meet the local businesses owners and also the employees of these businesses. The idea being that you not only know the barista that makes your coffee or the guy that you buy your sandwich from but they know you as well, and that will bring us closer both as a community and as neighbors.
So how will you celebrate Neighborday? Get creative! And we would love to hear about it or even help you with some ideas!
Say hello to the new hellofrienddesign.com!